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Monitoring and Increasing Customers Loyalty: Identifying most Effective Factors

seyed mohammad erabi; mohsen varzeshkar

Volume 12, Issue 46 , August 2005, , Pages 1-30

Abstract
  Marketing research as one of the most important tools in forming executive decisions has become a dominant subject in today's companies. So that in many companies with the modem marketing approach, decision-making for most of critical subjects is based on marketing research results. One ...  Read More